About
I’m Kyle Murray, a web production and digital experience professional focused on SEO, content architecture, analytics, and AI discoverability.
I built AI Search Lab as a working space for exploring how websites can become easier for people, search engines, and AI systems to understand.
What I Do
My background sits at the intersection of content operations, CMS architecture, web governance, technical SEO, analytics, and modern web delivery.
I’m especially interested in how AI changes discoverability: what gets retrieved, what gets cited, what gets ignored, and how content systems should adapt.
Evidence of my work
For a quick review of my technical and operational work, start with these examples:
- Professional web production: Sanity authoring, Figma alignment, QA, and launch coordination for Collibra’s Product Innovations page.
- Content architecture and delivery: a CMS-driven EV prototype with schema, route, and comparison implementation details.
- QA judgment: an optional-form defect, a focused fix, and explicit verification boundaries.
- Technical investigation: a reproducible HTML check and a documented plan for measuring AI retrieval.
These examples include professional work and personal prototypes. Each identifies my contribution and distinguishes delivered work from outcomes that still need measurement.
How I Work
Structured
I like turning ambiguous problems into systems, templates, workflows, and repeatable processes.
Curious
I’m drawn to the messy middle between content, technology, user behavior, and measurement.
Hands-on
I prefer building, testing, documenting, and improving instead of only talking strategy.
Outside the Screen
Away from work, I’m usually training, learning languages, playing games with friends, or finding some new project to obsess over.
I’ve completed multiple Spartan races, including a Spartan Ultra, which is probably the clearest physical version of how I approach hard problems: keep moving, solve what’s in front of you, and don’t quit just because the course gets ugly.
Spartan / OCR
Contact
Interested in AI discoverability, content architecture, SEO, analytics, or digital experience work?