Experiment
Can AI Understand This Website?
What characteristics make websites easier for AI systems to understand and cite?
Hypothesis
Websites with clear structure, strong entity signals, descriptive headings, and crawlable content perform better in AI retrieval.
Method
- Evaluate three websites
- Review page structure
- Review metadata
- Review entity clarity
- Review internal linking
- Review citation behavior
Results
Evaluation Criteria
Each website will be scored on:
- Content structure
- Heading hierarchy
- Internal linking
- Entity clarity
- Metadata quality
- AI citation likelihood
Scorecard
| Factor | Site A | Site B | Site C |
|---|---|---|---|
| Structure | — | — | — |
| Metadata | — | — | — |
| Entities | — | — | — |
| Retrieval | — | — | — |
Early Observation
Initial expectation:
Well-structured content with strong semantic signals should outperform visually impressive but poorly structured websites.
Next Step
Test retrieval behavior using:
- ChatGPT
- Perplexity
- Google AI Mode